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Fujifilm House of Photography: London
Intro
Just last week, two days before the start of my October 2024 London Photography Workshop, I finally had the chance to visit the Fujifilm House of Photography in London.
Located in Covent Garden, one of my favorite areas in the city, this three-story space is a photographer’s paradise—whether you’re a professional or simply passionate about the craft, regardless of the camera brand you use.
As you may know, I’ve been a global ambassador for Tokina lenses since 2017 and exclusively use their lenses.
However, in terms of cameras for the past two years, I’ve been shooting with the Fujifilm X-H2s, so visiting this iconic space was a must for me. While I had heard a lot about it, seeing it in person was a completely different experience.
Top Floor
The top floor offers a beautifully curated space showcasing work from photographers who use Fujifilm gear, demonstrating the impressive print quality their technology can achieve. I spent quite a bit of time in this exhibition, admiring the wide range of styles and stories captured in each image. Seeing these prints in large format truly brings the work to life and serves as a powerful reminder of the enduring importance of physical prints in today’s digital world.
Except the Service Center, there’s also a Studio area where customers can book time to test cameras in a real-world setting. Whether you’re a portrait photographer looking to experiment with lighting or a street photographer wanting to test out a new lens before purchasing, the House of Photography provides the perfect opportunity to do so.
What truly stood out to me, though, is that this place is much more than just a store. It’s a community hub. Whether you’re visiting London or you live nearby, I highly recommend stopping by the Fujifilm House of Photography. It’s not just a store—it’s a celebration of photography in all its forms. Whether you’re looking for the latest gear, seeking inspiration, or wanting to connect with fellow photographers, this is the place to be. And if you’re like me, you’ll leave not only with a few new photos but with a refreshed sense of creativity
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